Hello everybody! Well, it’s a bit of time; no new blog from me thought of being regular again. Let’s talk about how data plays into the more significant topic of digital transformation, So How does data drive the digital transformation and help organizations on their journey? I think data is very much a core element of digital transformation. When we look at it, we see it across four...
This blog post is about the differences between the various unsubscribe operations a contact can make in your marketing cloud account. These terms can confuse, so let us see if we can make them a bit clearer with this post. Let’s discuss these from least impactful to most impactful and talk about how that subscriber can opt-in again should they choose. The four main types of unsubscribe are...
The challenge is clear. Consumers are loyal to experiences, not companies. In fact, 52% of B2C customers say they’d switch brands if they didn’t feel they were getting a personalized experience. No one wants to lose half their customers to the competition. And because consumers are humans — with a never-ending evolution of needs, passions, distractions, and desires — marketers need to develop...
No maters whats our position in a project but if we are working on a Salesforce Marketing Cloud project, then it’s imperative to be aware of Journey Builder know-hows. Here I have compiled the Best Practices for Optimizing Sending through the Journey Builder. Optimizing Sending through Journey Builder Processing Rate: Typically, Journey Builder has a processing rate of...
Whenever we start architecting a solution around Salesforce Marketing Cloud, and we know Salesforce Marketing Cloud Connect also in place, then we must think through the Salesforce Marketing Cloud Connect behave in various scenarios. Here I have compiled on Marketing Cloud Connect Behavior towards Salesforce Report, Campaign, Salesforce sends. When an integrated send (send to SF report or...
What impact on your Salesforce org would you have if you decided to rename your Business Unit in Marketing Cloud SFMC? Marketing Cloud Connect managed package shows available business units after you initially connect. It will show you any business units that the System User is entitled to access. If you make changes within the Marketing Cloud to your Business Unit names, you may see issues...
This one is for Salesforce Marketing Cloud Solution Architects. Have you come across a situation where your Journey picks data based on the Automation run? The SQL inside Automation has overwritten statement. Only data is coming in based on a field say DateRecordCreated (when the record got created/updated to qualify for SQL that run through Automation) This case is very much a situation in...
How to Setup Lead Capture Form in Advertising Studio? Just follow these steps and it’s done in a few minutes. To begin, install Lead Capture For Marketing Cloud via AppExchange. Create a Facebook advertising account Go to business.facebook.com. Click Create Account. Move through the rest of the onboarding flow by entering the required details Open your Business Manager Settings. Under...
The Salesforce DMP helps Marketers’ Activate’ an audience segment across multiple Publishers (e.g., Yahoo! & MSN, etc.) and DSPs (e.g., DBM & TTD, etc.) quickly and easily and from the same platform. The Salesforce DMP then allows Marketers to view the live campaign performance across those platforms and make ‘optimizations’ to improve the performance of the...
Most Consumer Data Lives in Silos at various touchpoints like Social, Search, Mobile, CRM, POS, and Online. The problem is that most organizations have not connected these touchpoints in an actionable way. So the what DMP does is It collects and store data like online behaviour, offline purchases etc Unify Data to a Single User and make rich customer profile. And finally, Segment into...
