Common topics on SAP (Sender Authentication Package)

Below are the common topics on SAP (Sender Authentication Package) and frequently asked questions.

  • Once you submit a SAP form, a case will be opened with Salesforce Support’s Internal deliverability team. You will be contacted via email if there is any question during the process.
  • A typical SAP setup takes 3-5 business days to complete. Allow for additional time if there are special requirements.
  • Support can generate a report for what BUs have SAP applied.
  • Once SAP has been set up, review and follow the IP warming guidelines and create a sender profile to utilize the new authenticated sending domain.
  • SAP can be moved or copied to another BU.
  • If you wish to move from delegated to self-hosted DNS setup for your SAP or vice versa, open a ticket with support.
  • You can have a SAP applied to multiple business units; however, a business unit can only have one SAP.
  • If you do not have the necessary volume to keep a dedicated IP warming, you can choose to use the shared IP pool instead, indicate this in the additional comments section of the SAP form. The recommended minimum for sending volume is 250,000 emails sent per month.
  • You can perform a SAP domain change with a new SAP SKU purchase from your account executive.
  • SAP changes come with a 60 day grace period for changed domain. So any links/images used on the old domain still function for those 60 days.
  • You can convert a Private Domain to a SAP domain, to do this, purchase a SAP SKU and indicate you wish to use your current Private Domain in the additional comments section of the SAP form.

Useful links:

SAP Information
Subdomain Delegation Guide
IP Warming Guide
Creating a Sender Profile

About the author

Anil Jangra

MBA graduate with ten years of experience in management consulting in Marketing Functions. Experience in developing a customer experience strategy & customer journeys to drive the shift from product centricity to customer advocacy by leveraging digital marketing.

Add comment

Leave a Reply

Latest Posts