In a nutshell, it needs people to get behind for any idea to reach its potential.
It could be your customers, the staff within the organization, or the community that rallies behind the course.
The success of an idea depends on how engaged people are with it like it could be easy to pass this off as another buzzword, yet there is some substantial weight behind the imperative of engagement.
For instance, one study showed
Engaged customers spend 90% more frequently and pay 60% more than average customers.
So how do we do it? here are three ways that we can harness the power of engagement
The first is the common cold; what you do when you have a cold, sneeze, and get around. Now, will you only know that third party word of mouth is the most influential form of marketing? Here’s the question; who is prominent in our desired market that could sneeze our message to other people? Let’s engage them first.
The second is to think about school plays. How does a teacher get all the parents in a game by putting all the kids in the show? When people are involved in something, their engagement leaps right up as does their advocacy in their loyalty. Think about it, when someone writes a blog post and references you in it, there’s little chance that you won’t share this with your network. If I’m in it, I’ll share it. So How can our customers share in our product or service? Let’s find out that as the second point.
Finally, let’s talk about the elbow; did you know that when we shake hands, we’re shaking our angles? Yet no one thinks about the bend in the same way. We don’t think about Apple taking 30% when we buy an app on the App Store. Still, like the elbow, they are there in the background, and indeed it wouldn’t happen without them, so how can we become the elbow for our customer or platform community or capability?
Could you develop that enables them to do things they couldn’t do before? Use that to engage and empower your cost.
Cold, School play, and the elbow. Three easy ways to engage.