Are you into Project Management and looking to implement a Salesforce Marketing Cloud project lately?
You must be looking for the right combination of resources that must be the part of a Salesforce Marketing Cloud project.
Through my years of experience, I could arrive at the resource list and their roles and responsibilities that will help you with every essential aspect of marketing cloud implementation.
I would strongly suggest keeping your BA (Business Analyst) at the client site, rest all could be from an offshore location if in case of the tight budget situation.What should be the right #TeamStructure for a #SalesforceMarketingCloud #Implementation #Project? #salesforce Click To Tweet
|Marketing Solution Architect||Responsible for Project Scope, assumption, build and deployment plan, Best practice solutions, Integration Strategy||•MC architecture|
|Marketing Application Lead||Responsible Leading CRP sessions, managing build with the Offshore team and managing MC Team||•MC config/setup|
|Marketing BA||Responsible for requirements gathering, planning activity and documenting process flows and campaign structures||•Requirement gathering|
|•Process flow documentation|
|Marketing Strategy BA||Responsible for analysing the As-IS and formulating the To-BE customer journey||•Marketing Strategy|
|Marketing Database Admin||Responsible for DE structure, SQL query building, Data Transformation, Data Cleanse and Data Relationship||•Database management|
|Marketing Dev Lead||Responsible for Build and deployment activities Sales cloud integration elements and MC config. Also responsible for scripting ampscript and any API endpoints to MC||•MC config/setup|