Are you into Project Management and looking to implement a Salesforce Marketing Cloud project lately?
You must be looking for the right combination of resources that must be the part of a Salesforce Marketing Cloud project.
Through my years of experience, I could arrive at the resource list and their roles and responsibilities that will help you with every essential aspect of marketing cloud implementation.
I would strongly suggest keeping your BA (Business Analyst) at the client site, rest all could be from an offshore location if in case of the tight budget situation.
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|Marketing Solution Architect||Responsible for Project Scope, assumption, build and deployment plan, Best practice solutions, Integration Strategy||•MC architecture|
|Marketing Application Lead||Responsible Leading CRP sessions, managing build with the Offshore team and managing MC Team||•MC config/setup|
|Marketing BA||Responsible for requirements gathering, planning activity and documenting process flows and campaign structures||•Requirement gathering|
|•Process flow documentation|
|Marketing Strategy BA||Responsible for analysing the As-IS and formulating the To-BE customer journey||•Marketing Strategy|
|Marketing Database Admin||Responsible for DE structure, SQL query building, Data Transformation, Data Cleanse and Data Relationship||•Database management|
|Marketing Dev Lead||Responsible for Build and deployment activities Sales cloud integration elements and MC config. Also responsible for scripting ampscript and any API endpoints to MC||•MC config/setup|