Team Structure for a Salesforce Marketing Cloud Implementation Project

Are you into Project Management and looking to implement a Salesforce Marketing Cloud project lately?

You must be looking for the right combination of resources that must be the part of a Salesforce Marketing Cloud project.

Through my years of experience, I could arrive at the resource list and their roles and responsibilities that will help you with every essential aspect of marketing cloud implementation.

I would strongly suggest keeping your BA (Business Analyst) at the client site, rest all could be from an offshore location if in case of the tight budget situation.

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RoleResponsibilityRequired Skills
Marketing Solution ArchitectResponsible for Project Scope, assumption, build and deployment plan, Best practice solutions, Integration StrategyMC architecture
System integration
Marketing Application LeadResponsible Leading CRP sessions, managing build with the Offshore team and managing MC TeamMC config/setup
Campaign management
Marketing BAResponsible for requirements gathering, planning activity and documenting process flows and campaign structuresRequirement gathering
Process flow documentation
Marketing Strategy BAResponsible for analysing the As-IS and formulating the To-BE customer journeyMarketing Strategy
Customer Journey
Marketing Database AdminResponsible for DE structure, SQL query building, Data Transformation, Data Cleanse and Data RelationshipDatabase management
Marketing Dev LeadResponsible for Build and deployment activities Sales cloud integration elements and MC config. Also responsible for scripting ampscript and any API endpoints to MCMC config/setup
MarketingCloud connector