CategorySalesforce

Manage real-time interactions with Salesforce Interaction Studio

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The challenge is clear. Consumers are loyal to experiences, not companies. In fact, 52% of B2C customers say they’d switch brands if they didn’t feel they were getting a personalized experience. No one wants to lose half their customers to the competition. And because consumers are humans — with a never-ending evolution of needs, passions, distractions, and desires — marketers need to develop...

Impact of changing SFMC Business Unit name on Salesforce org

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What impact on your Salesforce org would you have if you decided to rename your Business Unit in Marketing Cloud SFMC? Marketing Cloud Connect managed package shows available business units after you initially connect. It will show you any business units that the System User is entitled to access. If you make changes within the Marketing Cloud to your Business Unit names, you may see issues...

How might Salesforce DMP help a Marketer with their advertising?

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The Salesforce DMP helps Marketers’ Activate’ an audience segment across multiple Publishers (e.g., Yahoo! & MSN, etc.) and DSPs (e.g., DBM & TTD, etc.) quickly and easily and from the same platform. The Salesforce DMP then allows Marketers to view the live campaign performance across those platforms and make ‘optimizations’ to improve the performance of the...

What does a DMP do?

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Most Consumer Data Lives in Silos at various touchpoints like Social, Search, Mobile, CRM, POS, and Online. The problem is ​that most organizations have not connected these touchpoints in an actionable way.  So the what DMP does is  It collects and store data like online behaviour, offline purchases etc  Unify Data to a Single User and make rich customer profile. And finally, Segment into...

Team Structure for a Salesforce Marketing Cloud Implementation Project

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Are you into Project Management and looking to implement a Salesforce Marketing Cloud project lately? You must be looking for the right combination of resources that must be the part of a Salesforce Marketing Cloud project. Through my years of experience, I could arrive at the resource list and their roles and responsibilities that will help you with every essential aspect of marketing cloud...

Salesforce and Digital Transformation in Healthcare

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Today the focus is shifting from operational efficiency and affordability of care to promoting overall health and wellness. As consumers demand personalized services, health care moves from its predominant, one size fit all approach to a more consumer-centric approach. For years, the health care industry is focusing on administrative positions, ease, and affordable treatment for patients. Today...

WhatsApp Salesforce Integration

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WhatsApp is the world’s most popular messaging app, with over 2 billion monthly users and 65 billion daily messages. It’s also a Digital Engagement channel! When you use a WhatsApp channel for Messaging, you get the best of both worlds: Your customers can connect with your business using an app they already know and love, and your support agents can reply from the Lightning Service...

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