CategorySalesforce Pardot

Marketing Cloud Campaigns


Today everyone expects engaging experiences, and most marketing teams are adapting to provide them. Customers want to be understood. 70% of them want more personalized and intelligent experiences that reflect their interests and past interactions. Omnichannel connected journeys are the new normal here. As per a recent Salesforce study, 75% of customers expect a consistent experience across...

Email metrics that can be a powerful addition to your marketing toolbox


When it comes to managing the success of your email campaigns, understanding your audience’s behaviour is essential.  Let’s explore the benefits associated with understanding email performance as well as cover standard metrics that can provide insights to help you optimize future campaigns.  Why utilizing email metrics can be a powerful addition to your marketing toolbox? ...

Getting Started with Marketing Automation


Marketing automation isn’t just a tool; it’s a whole new way of marketing, so how exactly do you get started? To understand this little more, let’s dive into the three keys we need to know to get started. We need to bridge the education gap between traditional digital marketing and automated marketing, and they aren’t the same. The marketing we’ve been doing for...

Engagement Marketing – THE RELEVANCE


Today all of us see an average of above 1k promotional messages from various offerings and the good news is that we have also learned the ways to avoid them 🙂 What are the top challenges to Engagement marketers? I will probably cover in a separate blog post. Let’s look into the nuances of being an Engagement Marketer. From a personal story, years back before I landed my first job, I cleared...

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