CategorySocial Media

Social Technology

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The World of Social Technologies. To understand the world of social technology, a primer on its terminology is helpful.   Social networking refers to the tools that allow companies or individuals to communicate, collaborate, or be in community with each other — Facebook, Twitter, and other leading providers.   Social media refers to sites that allow the uploading of videos, documents...

Social Media for the Enterprise

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A social business is a connected business, which means they connect with their employees, their customers, their partners, and even sometimes their competitors.  A connected business, a social enterprise, is one that can quickly adapt to their ecosystem. When it comes to social media maturity, there is a bell-shaped curve when we see the adoption. Moreover, while businesses are successful in...

Devising a Global Social CRM Strategy

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What is the biggest challenge that marketers face today while devising a global Social CRM strategy?  Believe, the biggest challenge today is that market and sales no longer control the sales funnel, but the customer does, and inbound marketing is here to stay.  There is still a significant disconnect between marketing and technology. Just because a firm spends large enough and technology does...

Benefits of Social Networks

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Sharing tools to allow visitors to post your content on social networks are a fundamental requirement of any business website now. As more and more of your customers and potential customers join social networks like Twitter, Facebook, and LinkedIn, it makes business sense for companies to make social media part of their marketing strategy. Setting goals   Having the sharing buttons on your...

Social Media Brings Benefits, Pitfalls to Retail Banks

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Few organizations rely as heavily on reputation as do banks and credit unions. While front line staff put a “face” on a financial institution for customers, social media increasingly monitors, responds, amplifies, and shapes consumer perception and behaviour.  Since the economic downturn, consumer sentiment regarding financial services providers’ dependability, reliability, and trustworthiness...

Social Media Marketing for Distributors

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If you are not involved in B2B social media marketing, you are missing a huge opportunity, especially as it relates to attracting younger generation customers.  The upside of getting involved in social media marketing is that doing so is free. The challenge, though, is that it involves a time commitment to do it properly  How should one start? One-mistake distributors often make when getting...

A GUIDE TO SOCIAL MEDIA: What tools are worth paying for? And detailing Radian6

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Tools that are Worth Paying for.  So, you want to get social? You realize your business cannot live without it. Kudos to you for having a strategy and a plan and for not just putting up Facebook and Twitter pages. But now you realize how time-consuming it will be to drive real, measurable success. So let me tell you how we can determine the right tools to help us operate our social media practice...

User-Generated Content in Social Media and Marketing Tools

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Social media take advantage of social interactions. The role of social media in a company’s overall communications program can have significant business results if implemented correctly. With the advent of Web 2.0, advertising has become about engaging in conversation with consumers, as the most trusted sources of recommendation come through word-of-mouth communication. While a set of hard-and...

Social Media Business Strategies for Healthcare Industry

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There are many considerations and concerns as the healthcare industry incorporates social media as a patient communications tool. Despite the ease of posting contrary as well as positive comments, most social media interactions are into the neutral phase, and Positive Negative comments counts are always a handful.  Among the social media strategies, few notes for providers are to encompass social...

Social Customer and foundation for a successful Social Media program

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In case you’ve been living in a bubble for the last decade, the Internet has destroyed or drastically changed many businesses. Photo printing, travel agents, and the music industry most readily come to mind. Along with creating new industries and forever altering others, it has caused seismic shifts in departments such as customer service. We have heard increasingly about the term social customer...

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