Latest stories

Run Salesforce data event based journey for salesforce opportunities in salesforce marketing cloud

R

Have you come across a use case where it’s required to let the lead be created first in Salesforce and then run the journey in the salesforce marketing cloud for email marketing? Additionally, the journey builder in the salesforce marketing cloud has to use the Opportunity record, which got created because of lead conversion.  And as you know, in the salesforce marketing cloud, only...

Enable Google reCAPTCHA in CloudPages – Salesforce Marketing Cloud

E

Today, if we are working with any big product company for the Salesforce marketing cloud implementation project. Any cloud pages that capture some information and writes inside weather in the sales cloud or marketing cloud must require security approval unless it has some bot attack protection like Google reCAPTCHA. How can we add Google reCAPTCHA in Salesforce Marketing Cloud Cloud pages? Since...

Engagement Marketing – THE RELEVANCE

E

Today all of us see an average of above 1k promotional messages from various offerings and the good news is that we have also learned the ways to avoid them 🙂 What are the top challenges to Engagement marketers? I will probably cover in a separate blog post. Let’s look into the nuances of being an Engagement Marketer. From a personal story, years back before I landed my first job, I cleared...

Synchronized Data Sources Contact Deletion in contact builder

S

You might have encountered a situation where you have to clean up the All Contacts from Contact Builder in the salesforce marketing cloud. It may be because the client is running out of allocated billable contacts or tones of junk data. And most probably, you would have referred the standard documentation on this from the Salesforce help site.  Everything is fine, but as per the document.  For...

Social Media for the Enterprise

S

A social business is a connected business, which means they connect with their employees, their customers, their partners, and even sometimes their competitors.  A connected business, a social enterprise, is one that can quickly adapt to their ecosystem. When it comes to social media maturity, there is a bell-shaped curve when we see the adoption. Moreover, while businesses are successful in...

Devising a Global Social CRM Strategy

D

What is the biggest challenge that marketers face today while devising a global Social CRM strategy?  Believe, the biggest challenge today is that market and sales no longer control the sales funnel, but the customer does, and inbound marketing is here to stay.  There is still a significant disconnect between marketing and technology. Just because a firm spends large enough and technology does...

Benefits of Social Networks

B

Sharing tools to allow visitors to post your content on social networks are a fundamental requirement of any business website now. As more and more of your customers and potential customers join social networks like Twitter, Facebook, and LinkedIn, it makes business sense for companies to make social media part of their marketing strategy. Setting goals   Having the sharing buttons on your...

Social Media Brings Benefits, Pitfalls to Retail Banks

S

Few organizations rely as heavily on reputation as do banks and credit unions. While front line staff put a “face” on a financial institution for customers, social media increasingly monitors, responds, amplifies, and shapes consumer perception and behaviour.  Since the economic downturn, consumer sentiment regarding financial services providers’ dependability, reliability, and trustworthiness...

Social Media Marketing for Distributors

S

If you are not involved in B2B social media marketing, you are missing a huge opportunity, especially as it relates to attracting younger generation customers.  The upside of getting involved in social media marketing is that doing so is free. The challenge, though, is that it involves a time commitment to do it properly  How should one start? One-mistake distributors often make when getting...

A GUIDE TO SOCIAL MEDIA: What tools are worth paying for? And detailing Radian6

A

Tools that are Worth Paying for.  So, you want to get social? You realize your business cannot live without it. Kudos to you for having a strategy and a plan and for not just putting up Facebook and Twitter pages. But now you realize how time-consuming it will be to drive real, measurable success. So let me tell you how we can determine the right tools to help us operate our social media practice...

Latest Posts